Social Media – how to make it work for you and your brand in South Africa

Facebook, Twitter, Blogging, YouTube, Foursquare and the latest Google+– this is what everyone is talking about at the moment. People are spending time writing blogs and uploading pictures on Facebook, brands are communicating with their consumers through Facebook updates and Tweets and freedom of speech has hit an all time high. It is obvious that the transition from traditional media to digital media is in progress and it is important that we embrace it now otherwise we will be left behind.

Many individuals, organisations and brands are scared to be active on the variety of social media platforms. And in an online world where there are a great number of formulas that can grow an online presence, not many suppliers of the formula can prove their benefits. And we often find that South Africans take an international formula and apply it to the online world we live in. We often forget how important it is to consider the online psyche in South Africa and adopt this to an individual’s or company’s brand.

Jodene, the co-founder of Lifeology, blogger and social influencer, has identified the need to teach South African individuals and brands why it is important to have online presence. “While there is an abundance of technical support out there and many people can answer the “how to” of socialising yourself, I aim to tackle the reasons why it is important to be online and how to align the needs of the brand with the platforms while showing the best way to use them,” says Jodene. As a blogger and social influencer, Jodene has learned the fearless approach to socialising a brand online and strips away the rules of online media, guiding you to allow the personality of your brand to stand out in the online platforms.

This was the reason “Social media Tuesdays with Lifeology and Crowne Plaza” came to be. “Socialise Me is a unique product because it incorporates the tools and first-hand experience I used to grow my social media presence and these breakfasts will explore the different aspects of my approach,” says Jodene.

About the breakfast:
This breakfast is a workshop that is also a unique formula to Jodene, where she invites 15 people at a time to ask any questions related to social media and its impact on their specific brand. Jodene has found that everyone has the same questions, but might not necessary know how to implement a generic answer. This way, individuals are guided by Jodene on how to socialise themselves online, while opening the opportunity to have questions answered by others that an individual might not have thought of but are very glad someone asked.

Who should attend these breakfasts:
Entrepreneurs and business owners who want to promote themselves and their business online
Marketing managers who seek to understand and harness the power of a social media campaign for their company
Website owners who need to increase the traffic to their website/blog
Groups, clubs and community based organisations looking to build a membership base
Independent professionals who want to grow their referral and client networks

“It is easy to dismiss the importance of social media and networking, but it has never been as important for individuals, brands and organisations to embrace this new style of communication. If we make sure we are doing it properly from the get go, it will pave the way to success,” concludes Jodene.

Dates:
18 October 2011
          
08 November 2011
          
22 November 2011
          
06 December 2011

Time:  7:30am to 9:30am

Cost: R500 per person, including breakfast and parking

Venue: Crowne Plaza Johannesburg, cnr Tyrwhitt and Sturdee Avenues, Rosebank

For more information or to book contact Samantha by e-mail samanthajm@sabiocommunications.co.za