#FollowSA #DownDown2011

As the year draws to a close and end of year functions overtake restaurants and venues, the breathtaking setting of La Vie en Rose in Illovo, Johannesburg was the place to be for the #FollowSA #downdown2011 event on 29 November 2011, organised by Lifeology.

With hundreds of individuals supporting #FollowSA and over 250 people Tweeting about the #downdown2011 event, celebrity and supporter of the hashtag, Emmanuel Castis, sang, entertained and presented prizes to lucky attendees, while the guests snacked on the delicious eats made possible through the generous support of 8ta (@8tada).

The stats show that there were over 1000 Tweets about the #downdown2011 event. More than 48 hours after the event the #FollowSA timeline was still abuzz about the success of the event with 170 tweets generating 433,740 impressions, reaching an audience of 78,849 followers within 24 hours.

More photos of the event are available, courtesy of Pat Sloane Photography, on Facebook.